Eating healthy is so much more than just fueling our bodies. It’s about truly nourishing ourselves to feel our best, perform at our highest, and live our most authentic and vibrant lives. It’s no secret that people are more aware of what they’re consuming now than ever before. But here’s the thing: not all “healthy” or “natural food” is created equal.
We recently had someone on the show who’s making waves for all the right reasons, and that person is Purely Elizabeth Founder, Elizabeth Stein. If you haven’t heard of her yet, get ready to discover what you’ve been missing out on.
Purely Elizabeth is revolutionizing how we approach healthy products, and we’re here to talk about it. But before we dive in, catch the full episode with Elizabeth here:
Who Owns Purely Elizabeth?: Meet the Founder Elizabeth Stein
In this post, expect the inside scoop about how Purely Elizabeth was born from humble beginnings to becoming a superstar in the wellness world. We’re exploring the face behind the brand, what makes it so successful, and how Elizabeth Stein’s journey can inspire you to follow your dreams! By the end, not only will you be stocking up on Purely Elizabeth’s products, but you’ll also gain insight into the mind of a super successful entrepreneur.
What Is Purely Elizabeth?
At the heart of Purely Elizabeth lies the commitment to clean, real food. We’re talking chia seeds, quinoa, coconut oil, coconut sugar all of these better-for-you fats and sweeteners combined with nutrient-rich seeds and grains. The goal here is to add diversity to your diet without taking away the yummy tastes and textures we all inevitably crave.
But Elizabeth Stein isn’t just worried about her products tasting good; she wants Purely Elizabeth to do good. These superfood ingredients promote digestive health, natural energy boosts, and overall better well-being.
Purely Elizabeth products offer granola combined with wholesome ingredients for a satisfying, nutritious, and delicious snack.

Who Is Elizabeth Stein?
Elizabeth Stein is the founder and CEO of Purely Elizabeth, a food company and wellness brand she started to disrupt and elevate the wellness space completely. With her background in nutrition, Elizabeth already had a deeper understanding of the importance of clean, nutrient-dense food.
While she admits in this episode of the TSC podcast that the business side of things wasn’t a straight and easy path, her rise to success was on an immediate up-and-up. After just a year and a half into her journey, she went from being a local favorite to a national hit impressive, right?
She’s known for creating delicious products made with all of the “better-for-you ingredients” that feel so hard to find. And it doesn’t stop there Elizabeth is huge on product innovation. She’s constantly marrying ingredients and recipes to create new, unmatched products that we can’t wait to get our hands on.
At the core of her company, she ultimately wants her brand to align with her own core values and sustainability practices a rare quality compared to all the junk food brands with toxic ingredients we’re exposed to daily.

How Did Elizabeth Stein Start Purely Elizabeth?
Elizabeth Stein started Purely Elizabeth once she realized that there was a massive gap in the market for healthy, flavorful foods that aligned with (what should be) proper nutrition. But we can’t just say that and not tell you about her humble beginnings, right?
Elizabeth began her journey as a holistic nutrition counselor back in 2007. But when it came time for her to recommend products to clients, somehow, they didn’t exist. Yeah, there were “healthy” options out there, but none contained the superfood ingredients that Elizabeth learned were crucial to consume.
Instead of just accepting that fate, Elizabeth thought, “Wait… I’m helping these 10 clients with what I know right now, but what if I could use this platform to help even more people on their wellness journeys?” She kept this thought in the back of her mind as a “soon-to-be” side hustle to hopefully one day achieve.
That was until she made blueberry muffins for a local triathlon with, you guessed it, superfood ingredients and people went crazy. When she returned to the race a year later, she brought pancake and muffin mixes to sell, which became an instant fan-favorite. “Daily Candy” featured her success in their newsletter, and Elizabeth suddenly found herself with $10,000 worth of orders within 3 hours.
This spearheaded her success, eventually leading her to pivot from muffins to the granola that took the world by storm. She became such a powerhouse so fast that John Haugen, Vice President of General Mills, began working with her in 2017 to launch product lines at a faster pace.
And then the rest was history! Well… history in the making because she’s still dominating the wellness industry.

Is Purely Elizabeth Healthy?
Purely Elizabeth Products are 100% healthy, and we actually mean it. These products focus heavily on organic, gluten-free, vegan, and non-GMO ingredients to ensure that everything you buy is free from additives and preservatives no matter which Purely Elizabeth product you choose.
We’re just going to give you a quick example. The Original Ancient Grain Granola uses organic oats and coconut sugar, free of gluten and full of superfood grains. This product, by the way, is one of Lauryn’s favorites. The Superfood Oatmeal has a blend of oats, quinoa, chia, and flax for something that’s as nourishing as it is easy to eat. Even the Superfood Cereal has 29g of whole grains and a hefty dose of fiber.
Whether you’re shopping grain-free, keto, paleo, or probiotic, there’s something yummy, healthy, and nutrient-dense waiting for you at Purely Elizabeth.
Where To Buy Purely Elizabeth
You can buy Purely Elizabeth from tons of retailers, both online and in stores. Here are a handful of options to choose from:
- Purely Elizabeth’s Official Website
- Amazon
- Whole Foods Market
- Target
- Walmart
- Thrive Market
- Kroger
- Publix
If you decide to shop directly from Purely Elizabeth’s official website, don’t forget to use code SKINNY for 20% off sitewide!
Have you placed your Purely Elizabeth order yet?
It was so much fun having Elizabeth Stein on the show. As a wellness-focused podcast, supporting brands that align with healthy eating is one of our number one goals. If you weren’t already thinking about eating truly nutritious foods before learning about Purely Elizabeth, we bet you are now!
Which Purely Elizabeth product is your favorite? We know, it’s hard to choose just one. Feel free to list them all in the comments! And if you’re late to the party, don’t forget that you can shop Purely Elizabeth products HERE and get 20% off sitewide using code SKINNY.