#754: Join us as we sit down with Elizabeth Stein, the Founder of Purely Elizabeth, a better for you granola made with real ingredients. As a certified holistic nutritionist, Elizabeth tells her story on how she came up with the idea of healthier granola, from crafting the perfect granola in her kitchen to launching nationally in Whole Foods. In this episode, Elizabeth discusses disrupting the CPG industry, pivoting a side hustle to establishing a business, morning routines, & her current fave Purely Elizabeth recipes!
CHAPTERS
[00:00] Disrupting the Granola Market
[01:30] Discovery of a Better Option in Granola Market
[02:36] Starting a Side Hustle and Overcoming Challenges
[05:54] Overcoming Challenges and Taking Small Steps
[12:37] Building Relationships with Investors
[14:37] Strategic Allocation of Investment and Letting Go of Control
[17:42] Morning Routine and Personal Wellness Practices
[20:26] Morning Routines and Breakfast Choices
[21:56] Ingredients in Other Products
[24:07] Product Development and Wellness Journey
[34:20] Ingredients and Superfoods
[37:42] Product Line and Giveaway
[39:40] Partnerships and Product Offerings
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Lauryn & Michael