#817: Join us as we sit down with Sara Brooks – co-founder of Goldilocks, a brand consultancy specializing in consumer packaged goods. Throughout her career, Sara has worked with nearly 200+ CPG brands – ranging from pre-revenue startups to post-IPO giants – dedicating her expertise to founder-led business looking to disrupt the status quo. Previously, she founded & led Covet PR, a powerhouse agency that quickly rose to become an industry leader before being acquired by leading performance marketing firm, Power Digital. In this episode, Sara shares valuable insights on effective brand positioning, the power of creative branding & consistency, meaningful consumer connections, leveraging marketing insights for innovation, & must-know tips for aspiring entrepreneurs. If you are looking to elevate your brand, this one’s for you!
CHAPTERS
[00:00] Identifying Unicorn Brands in a Fragmented Market
[07:27] Blueprint for Launching a Successful Brand
[08:54] The Importance of Direct Engagement in Brand Development
[09:56] The Risks and Realities of Going Viral
[11:01] The Journey of Brand Success and Preparation
[11:20] Reflecting on the Journey of Entrepreneurship and Brand Development
[18:55] Navigating Acquisition and Growth in Entrepreneurship
[20:32] The Emotional Aftermath of Selling a Business
[21:18] Identity and Transition Post-Business Sale
[27:00] Expanding Brand Strategy Beyond Traditional Media
[30:01] Gaining Insights Through Consumer Engagement
[39:07] Exploring Brand Opportunities and Consumer Insights
[46:06] Building a Career in PR and Branding
[47:53] Mentorship and Learning in Brand Development
[48:45] Recognizing Talent and Diverse Paths in Brand Development
[54:31] Leveraging Real-Time Engagement on Social Media
[59:04] The Recipe for Brand Success and Personal Fulfillment
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