This week on THE SKINNY CONFIDENTIAL HIM & HER PODCAST…
( 0:55 ): Welcome back to TSC HIM & HER Show. #499: On today’s episode we are joined by Sabeena Ladha. Sabeena is the founder and creator of DEUX, a a raw cookie dough brand that is vegan and gluten-free. Under Sabeena’s direction DEUX has skyrocketed and become a massively successful brand. On today’s show Sabeena discusses how she identified a niche market, disrupted an established category, and changed career paths and how you can too.
DISCUSSION QUESTIONS WITH
( 16:04 ): Lauryn asks, “When are you like, you know what, it’s actually cookie dough?”
( 17:46 ): Michael asks, “And what was your hesitancy?”
( 19:26 ): Lauryn says, “You said that you were teary in the middle. What do you mean by that?”
( 22:03 ): Michael asks, “What were some of the triggers or levers you were going to pull to indicate it wasn’t working?”
( 24:27 ): Lauryn asks, “You mentioned earlier imposter syndrome. And I think a lot of people listening has experienced that. Can you talk about how you overcame it?”
( 33:37 ): Lauryn asks, “Are there people who have posted—influencers, celebrities—that you really feel have contributed to that?”
( 34:51 ): Lauryn asks, “Who has posted where you’re like, wow, this is so cool?”
( 37:29 ): Lauryn asks, “When you look for ingredients, what are your bench marks?”
( 41:24 ): Lauryn says, “Can you talk to us about the ingredients we chose and why?”
( 44:18 ): Lauryn asks, “What are the disgusting ingredients that are in other cookie doughs?”
( 45:40 ): Lauryn asks, “Since the audience hopefully is going to support our co-brand, how can they cook it in a way that is going to be in line with the ingredients?”
( 56:05 ): Michael asks, “So no investment happened?”
( 58:20 ): Lauryn says, “Tell us about Deux X The Skinny Confidential. Who needs it? Where can they find it?”
♡ | ♡ | ♡ | ♡ | ♡
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x
Lauryn & Michael
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