#771: Join us as we sit down with Morgan Zanotti – former President & Co-Founder of Primal Kitchen, one of the fastest-growing brands in the natural food industry. Having led Primal Kitchen to exceed over $200M in retail sales in just seven years, Morgan reveals her insights on building & selling a successful business. In this episode, Morgan shares how she navigated strategic business partnerships, the challenges of growing a retail brand, & offers an insider perspective on selling a multi-million dollar business to one of the World’s largest food & beverage companies!
CHAPTERS
[00:00] Reflections on Personal Agency and Business Challenges
[00:33] Challenges of Valuation and Market Realities in Business Sales
[01:43] Perspective on Resilience and New Beginnings
[02:21] Journey of Personal Growth and Professional Beginnings
[10:40] Navigating Early Business Challenges and Strategic Decisions
[18:58] Considerations of Career Aspirations in the Food Industry
[19:47] Strategic Growth and Brand Identity in Food Industry Sales
[20:27] Identifying Growth Opportunities in the Food Sector
[20:46] Strategizing Value Creation in Business Sales
[21:09] The Process of Selling a Business: Insights and Experiences
[23:28] Experiencing the Bake-Off Process in Business Sales
[26:12] Experiencing the Complexities of Business Sale and Post-Acquisition Life
[33:58] Reflections on Team Dynamics and Personal Transitions
[34:32] Finding Purpose After Business Success and New Ventures
[42:04] Embracing Flexibility and Learning from Experience
[42:57] Reflecting on Mentorship, Marketing Strategies, and Work-Life Balance
[49:22] Casual Conversations on Products and Personal Purchases
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To connect with Primal Kitchen click HERE
To connect with Morgan Zanotti click HERE
To connect with Lauryn Bosstick click HERE
To connect with Michael Bosstick click HERE
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Lauryn & Michael