#771: Join us as we sit down with Morgan Zanotti – former President & Co-Founder of Primal Kitchen, one of the fastest-growing brands in the natural food industry. Having led Primal Kitchen to exceed over $200M in retail sales in just seven years, Morgan reveals her insights on building & selling a successful business. In this episode, Morgan shares how she navigated strategic business partnerships, the challenges of growing a retail brand, & offers an insider perspective on selling a multi-million dollar business to one of the World’s largest food & beverage companies!
CHAPTERS
[00:00] Reflections on Personal Agency and Business Challenges
[00:33] Challenges of Valuation and Market Realities in Business Sales
[01:43] Perspective on Resilience and New Beginnings
[02:21] Journey of Personal Growth and Professional Beginnings
[10:40] Navigating Early Business Challenges and Strategic Decisions
[18:58] Considerations of Career Aspirations in the Food Industry
[19:47] Strategic Growth and Brand Identity in Food Industry Sales
[20:27] Identifying Growth Opportunities in the Food Sector
[20:46] Strategizing Value Creation in Business Sales
[21:09] The Process of Selling a Business: Insights and Experiences
[23:28] Experiencing the Bake-Off Process in Business Sales
[26:12] Experiencing the Complexities of Business Sale and Post-Acquisition Life
[33:58] Reflections on Team Dynamics and Personal Transitions
[34:32] Finding Purpose After Business Success and New Ventures
[42:04] Embracing Flexibility and Learning from Experience
[42:57] Reflecting on Mentorship, Marketing Strategies, and Work-Life Balance
[49:22] Casual Conversations on Products and Personal Purchases
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To connect with Primal Kitchen click HERE
To connect with Morgan Zanotti click HERE
To connect with Lauryn Bosstick click HERE
To connect with Michael Bosstick click HERE
Read More on The Skinny Confidential HERE
To Watch the Show click HERE
For Detailed Show Notes visit TSCPODCAST.COM
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Produced by Dear Media
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Lauryn & Michael
