This week on THE SKINNY CONFIDENTIAL HIM & HER PODCAST…
( 0:55 ): Welcome back to TSC HIM & HER Show. #700: Today we’re sitting down with blogger-turned-tech entrepreneur, Amber Venz Box. Amber is the founder of the affiliate marketing system Like To Know It formerly named RewardStyle, which connects digital content creators with brands and retailers. Amber joins us for a conversation surrounding creator marketing, passion projects, and how she built one of the largest creator platforms in the world. We also dive into the full LTK story, how to build a company for longevity, and how to build an empire while prioritizing your family at the same time.
DISCUSSION QUESTIONS WITH
( 4:43 ): Lauryn says, “Let’s go way back to when this was a seed of an idea.“
( 5:55 ): Michael asks, “And did you grow up in Texas.”
( 5:58 ): Lauryn asks, “And so where does that entrepreneurial spirit come from if you go to your childhood?”
( 7:51 ): Lauryn asks, “So after you do your Rachel Zoe presentation, what is the trajectory that you’re on towards LTK?”
( 13:15 ): Michael asks, “Is this around 2008 now? 2009?”
( 13:59 ): Michael asks, “And where was affiliate at this point in this world? Like, could you go to Nordstrom’s and get an affiliate? Or was this not even a thing then?”
( 21:10 ): Lauryn asks, “How many employees do you have right now at this moment?”
( 21:24 ): Lauryn asks, “And also, who is your first creator?”
( 24:00 ): Lauryn asks, “So how do you start to pick who you’re hiring to build this?“
( 34:26 ): Lauryn asks, “Were you guys like, ‘Holy shit, this is going to be a massive business?’”
( 50:10 ): Lauryn says, ““I’m curious for my own selfish self, how you’ve managed to scale so seamlessly.“
( 51:52 ): Lauryn asks, “So what on a day to day basis, who does what? Like what’s the energy? Like are you more creative?”
( 52:44 ): Lauryn asks, “How do you work in your bedroom with four kids? I don’t understand that. Lock the door.”
( 1:06:57 ): Lauryn says, “I wanna talk about, because it would be crazy for me not to talk about this, investing.”
( 1:08:47 ): Lauryn asks, “Is there anything wellnessy that you guys do together all the time?”
( 1:09:13 ): Lauryn asks, “Is this genetics?”
( 1:1:24 ): Lauryn asks, “So how did it change on your second round?”
( 1:14:38 ): Michael asks, “But quickly, for those, for young founders that are maybe going through this and thinking about capital, what are some of the maybe terms or things you would tell them to look out for in hindsight? And now that you’ve done this in so many subsequent rounds?”
( 1:18:46 ): Lauryn asks, “So where are you guys at now?”
( 1:20:39 ): Lauryn asks, “But quickly, for those, for young founders that are maybe going through this and thinking about capital, what are some of the maybe terms or things you would tell them to look out for in hindsight? And now that you’ve done this in so many subsequent rounds?”
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