#822: Join us as we sit down with Allison Statter – prominent businesswoman & entrepreneur, best known as the founder & CEO of Blended Strategy Group. As a leading marketing and branding agency specializing in celebrity partnerships, influencer marketing, & strategic brand growth – Allison has leveraged her expertise among the most well-known brands & celebrities. In this episode, Allison gets real about blending storytelling with strategic insights, her unique approach & qualities which attract the biggest names in the entertainment industry, knowing when to pivot a strategy, personal lessons from entrepreneurship, the importance of building a personal brand, & career milestones – including the launch of XOa.
CHAPTERS
[01:53] Allison’s Professional Journey and Identity
[04:18] Allison’s Unique Approach and Networking Skills
[09:25] Allison’s Comfort with Privacy and the Value of Being Behind the Scenes
[12:19] Navigating Privacy and Public Perception
[13:53] Response to the LA Fires and Community Collaboration
[17:11] Handling Online Criticism and Community Engagement
[18:28] The Impact of Wildfires and Public Misperceptions
[19:32] Celebrity Participation in Fire Aid and Public Reaction
[21:36] Lessons from Entrepreneurship and Building a Personal Brand
[25:54] Allison’s Early Work Experience and Education Journey
[27:49] Allison’s Journey to Entrepreneurship
[29:55] Allison’s Collaboration with Jewel and Career Milestones
[30:14] Allison’s Career Reflection and Desire for Growth
[31:39] The Launch of Blended Strategy and Early Clients
[34:24] The Birth of DBA and Early Blogging Landscape
[35:11] Identifying Talent and Managing Challenges in Client Services
[40:52] Allison’s Expansion Plans for Blended Strategy
[48:11] The Evolution of PR in a Changing Landscape
[58:29] Tips for Starting a Modern PR Agency
[59:42] The Importance of Versatility in Modern PR Hiring
[1:02:25] Allison and Rich: Balancing Work and Personal Life
[1:07:38] Managing Safety and Organization in Uncertain Times
[1:09:44] Allison’s Secrets to Managing Life and Work
[1:12:39] Allison’s Family Values and Launching Her Perfume
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For Detailed Show Notes visit TSCPODCAST.COM
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Lauryn & Michael