This week on THE SKINNY CONFIDENTIAL HIM & HER PODCAST…
( 0:55 ): Welcome back to TSC HIM & HER Show. #257: On this episode we sit down with Shaun Neff. Shaun is known as The Branding Whisperer. He’s worked with everyone from: Snoop Dogg, 2chainz, Wiz khalifa, Kendall Jenner, Shay Mitchell, and Millie Bobby Brown to launch many well known brands. Some of those brands include Neff, Sunbum, Florence by Mills, Moon, Beis, & Pattern. So when it comes to branding and how to build brands, Shaun knows his stuff. On this episode we cover all things branding and what it takes to build successful brands.
DISCUSSION QUESTIONS WITH SHAUN
( 4:30 ): Michael asks, “So you’re a freshman in college, and how do you think of this brand?”
( 12:03 ): Lauryn asks, “So how did you scale Neff and how did you know it was time to scale Neff?”
( 14:34 ): Michael asks, “Is it hard to sell a company with your last name on it?”
( 18:15 ): Lauryn asks, “How many brands at this point have you worked on?”
( 20:40 ): Michael asks, “And how do you guys at Beach House work with an influencer/celebrity?”
( 27:31 ): Lauryn asks, “How do you think you can leverage your community in 2020? Like social media, but say you’re just starting out. Like how important is your community?”
( 34:35 ): Michael asks, “What are some pitfalls or mistakes aspiring brand builders make when they’re setting out and starting to build that brand?”
( 7:45 ): Lauryn asks, “ Michael asks, “What are some pitfalls or mistakes aspiring brand builders make when they’re setting out and starting to build that brand?”
( 41:11 ): Michael asks, “What’s a brand that you look at that’s not your own that you’re like ‘Oh my god, this brand gets it.’?”
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Lauryn & Michael
+ find more Shaun: Instagram | LinkedIn
BTS
