From small-town stages to creating her heartfelt brand, Amber’s story is one of resilience, reinvention, and purpose. After facing unimaginable challenges during her pregnancy and her son’s early health struggles, she found a way to turn that pain into something meaningful. What began as personal healing became a brand built on love, strength, and hope.
When we heard the story behind Amber’s brand, The Broken Hearts Club (BHC), we knew we had to learn more about the woman and the mission driving it. So, Lauryn and Michael invited her into the studio to tell us everything about BHC. You should definitely listen to the entire Amber Lancaster podcast with TSC below, but here’s a peek at what we learned:
Who Is Amber Lancaster? Meet the Founder of Broken Hearts Club
Amber Lancaster is a model, actress, and entrepreneur who was born in Tacoma, Washington. Her career began after she won Washington Teen USA, following years of dancing and performing.
This milestone opened the door to professional opportunities and helped her gain visibility in the entertainment world. She later joined the Sea Gals, the Seattle Seahawks cheerleading squad, where her performance skills and vibrant personality stood out.
After her success in Seattle, Amber ended up moving to Los Angeles to pursue acting and modeling. She quickly landed roles on popular TV shows like CSI Miami, Days of Our Lives, and My Own Worst Enemy. Around this time, she also became a model on The Price Is Right and went on to join the Hard Times of RJ Berger. These projects solidified her place in the entertainment industry, proving that Amber was much more than just a Seattle Seahawks cheerleader.
What Happened to Amber Lancaster?
After years of acting, Amber Lancaster shifted her focus from her entertainment career to motherhood and entrepreneurship.
Following serious pregnancy and childbirth complications, she was inspired to raise her son with purpose and presence. That experience ultimately led her to found The Broken Hearts Club, a lifestyle brand dedicated to healing, connection, and transforming pain into purpose.
How Amber Lancaster Started the Broken Hearts Club
From Heartbreak to Purpose
The Broken Hearts Club really starts with Amber’s pregnancy. After facing serious complications and traumatic childbirth, her son was born with congenital heart disease (CHD). The stress of navigating hospitals, surgeries, and uncertainty was the most difficult thing Amber ever had to go through. But, instead of letting the pain define her, she turned it into purpose.
The Birth of Broken Hearts Club
Out of that experience came The Broken Hearts Club. It’s Amber’s lifestyle brand dedicated to spreading love, supporting resilience, and empowering healing. On the surface, it’s a clothing brand, but the mission goes much deeper than that.
If you’re curious about entrepreneurship, listen to the episode of the Him & Her Show where Lauryn discusses how to launch a brand.
Apparel with Meaning
Every piece in The Broken Hearts Club clothing line carries a message of strength, hope, and connection. The designs are stylish and minimal, but the meaning runs deep! Each item represents emotional healing and serves as a reminder that scars can be symbols of strength.
Giving Back to CHD Families
A key part of Amber’s brand is its commitment to giving back. A portion of the proceeds from The Broken Hearts Club supports organizations like The Children’s Heart Foundation. This helps fund research and resources for families like Amber’s that have been affected by CHD. It’s a way of honoring her son’s journey and supporting others who are enduring the same thing!
A Community of Strength
It’s true that The Broken Hearts Club isn’t a conventional business with a full-scale retail operation. However, it was never meant to be.
More than just a clothing line, BHC was created as a supportive community where people can share their stories, connect through vulnerability, and lift each other up. And at the heart of it all is Amber, who’s built that sense of connection through her social media platforms. This has become the most successful (and most powerful) accomplishment of the brand!
What Is Amber Lancaster Doing Now?
Models for The Price Is Right
Though Amber has mostly stepped away from her entertainment career, she still models for The Price is Right! She briefly stepped away after giving birth to her son, but she’s back to making regular appearances.
Continues to Run The Broken Hearts Club
Amber is still actively running The Broken Hearts Club. And, yes, the clothing line has only had a handful of drops since Amber first launched the brand. However, fans are hopeful for more releases soon to continue supporting this incredible, mission-driven project.
Raises Awareness for CHD
Across her social channels and in various media outlets, Amber continues to raise awareness for congenital heart defects and other meaningful causes. You can hear her share more about her advocacy on the Him & Her Show.
Raises Her Son Russel
Amber is now devoted to raising her son, Russell, with love, strength, and gratitude after their early challenges. Unfortunately, she and her ex-husband, A.J. Allodi, are no longer together. However, they continue to co-parent peacefully, keeping Russell’s happiness their top priority.
Amber often shares her life on social media with a mix of authenticity and humor, giving followers a real look into motherhood, fashion, and healing. Her posts balance heartfelt moments with her signature lighthearted personality, making her page both relatable and uplifting.
Amber Lancaster is an inspiring momtrepreneur who’s using her platform to make the world a better place.
Amber Lancaster continues to evolve, using her platform to uplift others and spread awareness for the causes that mean the most to her. Her journey proves that even the deepest pain can lead you toward purpose and strength. Don’t let the hard times test you—let them transform you!
For more from the Him & Her Show like this, queue up these episodes next:
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- The Mastermind Behind Your Favorite Fashion Brands: Rachel Zeilic – Taking Risks, Learning From Mistakes, & Making Strategic Decisions
- The Truth About Baby Products: What Most Parents Don’t Know Ft. Coterie CEO Jess Jacobs