This week on THE SKINNY CONFIDENTIAL HIM & HER PODCAST…
( 0:55 ): Welcome back to TSC HIM & HER Show. #555: Today we’re sitting down with the founder of one of our favorite brands, Katerina Schneider Founder and CEO of Ritual. Ritual is a health company that is setting a new standard in the supplement industry through traceable science and traceable sourcing. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and founded the company on the belief that better health begins with better ingredients. Today Katerina gets into what’s ACTUALLY in the drugstore supplement brands, the lack of rules by the FDA surrounding supplementing, and why you should care about where your products are sourced from.
DISCUSSION QUESTIONS WITH
( 2:01 ): Lauryn asks, “What point do you look back on your childhood and pinpoint something where you had an epiphany about help?”
( 4:11 ): Lauryn says, “You mentioned juicing and Aruyveda. Did she use a lot of those tools in their toolbox to help heal her cancer?”
( 6:00 ): Lauryn asks, “Did she end up healing her cancer?”
( 6:12 ): Lauryn asks, “What was the thing that you think really helped?”
( 9:19 ): Michael asks, “Why do you think the supplement industry as a whole gets a bad rap?”
( 10:27 ): Michael asks, “How are consumers supposed to decipher what’s good and what’s not?”
( 14:14 ): Lauryn asks, “So lead is okay?”
( 15:38 ): Michael asks, “Is all third-party created equal? Or is there like a gold standard?”
( 17:02 ): Lauryn says, “How do you go from thinking vitamins or supplements are snake oil to not?”
( 19:17 ): Michael asks, “When people are thinking, like they have an idea, and they got to the point where they’re thinking of bringing on capital, what are the things that you see people doing right and what are the mistakes you see people making when they’re actually pitching a VC or an angel?”
( 22.16 ): Lauryn asks, “What was your strategy when you launched ritual?”
( 26:38 ): Lauryn says, “It sounds like you had massive success when you launched this. Was that a lot to handle as a new founder?”
( 30:00 ): Lauryn asks, “What are things in people’s vitamins, just generally, that would disgust them?”
( 39:56 ): Michael says, “Being told you couldn’t be a mother and a business owner at the same time and obviously you’ve defied both those odds. How have you personally managed that?
( 41:03 ): Lauryn asks, “What are some things that you went through this entrepreneurial journey that you look back on that were really difficult?“
( 49:24 ): Lauryn asks, “What are the wellness things that are in your toolbox?”
( 55:15 ): Lauryn asks, “Where can everyone shop the product?”
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Lauryn & Michael
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