#869: Join Lauryn Bosstick as she sits down with Mimi Evarts – Director of Branding at The Skinny Confidential & the behind-the-scenes force who’s been part of every chapter. From the early blog days to launching the product line, podcast, & everything in between – Mimi has played a major role in building the brand. In this episode, Lauryn & Mimi unpack the evolution of TSC, share how to balance trends with timeless design, open up about crafting a strategic aesthetic, the reality of building a brand, how to run a photoshoot like a pro, & why adaptability is key in business. Plus, they get real about what it’s really like working together as sisters!
CHAPTERS
[00:00] Introduction and Channel Updates
[00:27] Brand Evolution and Early Days
[04:21] Branding Tips and Mistakes
[04:48] The Impact of Storytelling
[07:34] Personal Branding Insights
[20:27] Personalized PR and Marketing
[27:07] Planning a Successful Photo Shoot
[31:38] The Importance of Branding Evolution
[32:40] A Day in the Life at The Skinny Confidential
[42:44] Career Growth and Resourcefulness
[45:51] Sisterly Banter and Financial Advice
[47:49] Conclusion and Farewell
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To Watch the Show click HERE
To connect with Mimi Evarts click HERE
To connect with Lauryn Bosstick click HERE
Read More on The Skinny Confidential HERE
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This episode is brought to you by The Skinny Confidential
Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn’s favorite products mentioned on their latest episodes.
This episode is sponsored by The Skinny Confidential
Your daily routine done better – with The Skinny Confidential Caffeinated Sunscreen. Subscribe today at here and get it delivered right to your door – because great skin doesn’t take days off!
This episode is sponsored by Bobbie
Bobbie is offering an additional 10% off on your purchase with the code TSC. Visit http://hibobbie.com to find the Bobbie formula that fits your journey.
This episode is sponsored by Nutrafol
For a limited time, Nutrafol is offering our listeners $10 off your first month’s subscription and free shipping when you go to http://Nutrafol.com and enter the promo code SKINNYHAIR.
This episode is sponsored by Fatty15
Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. You can get an additional 15% off their 90-day subscription Starter Kit by going to http://fatty15.com/SKINNY and using code SKINNY at checkout.
This episode is sponsored by Cotton
Learn more at http://TheFabricOfOurLives.com.
This episode is sponsored by The Miami Convention + Visitors Bureau
Visit http://FindYourMiami.com.
This episode is sponsored by Astral
House Marg Summer is here. Time to stock up! Go to http://astraltequila.com to find Astral near you – and don’t forget the limes! Please Enjoy Responsibly. ASTRAL Tequila. 40% Alcohol per Volume. Diageo, New York, NY.
Produced by Dear Media
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Lauryn & Michael