#916: Join us as we sit down with Jena Covello – founder & creative force behind Agent Nateur, a globally acclaimed clean luxury brand spanning supplements, skincare, and haircare. In this episode, Jena shares the unfiltered story of building Agent Nateur from just $300 to a $20M brand, while navigating her own health challenges, including endometriosis & hormonal imbalance. She breaks down the inspiration behind her cult-favorite formulations, opens up about handling online criticism, & reflects on what it truly takes to maintain balance while growing an industry-defining company.
CHAPTERS
[00:00] Childhood Bullying and Empathy
[02:05] Women and Bullying
[05:48] Entrepreneurial Journey Begins
[07:48] Formulating Natural Products
[11:29] Launching Agent Nateur
[15:25] Challenges and Successes
[36:04] Navigating Controversies
[43:33] The Uncancelable Mindset
[43:39] Staying True to Your Values
[44:44] Inspiration from Anastasia
[45:40] Online Pushback and Brand Authenticity
[46:22] Balancing Health and Enjoyment
[49:22] The Problem with American Health
[01:00:20] Corruption in the Beauty Industry
[01:09:13] Hair Care Tips
[01:13:33] Controversial Opinions and Personal Life
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To Watch the Show click HERE
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To connect with Agent Nateur click HERE
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Lauryn & Michael