This week on THE SKINNY CONFIDENTIAL HIM & HER PODCAST...
( 1:00 ): Welcome to TSC Him & Her Show. Today we are interviewing Mary Kate McGrath the Editor-in-Chief of PureWow. It is a media company that publishes women’s lifestyle content and has been recently been acquired by Gary Vee. ( ep. 51 )
( 1:40 ): TSC Him & Her Show is hosted by myself, Lauryn Evarts and my husband Michael Bosstick, the fake cougher.
( 3:30 ): Thanksgiving is right around the corner. Michael is not a huge fan. Let’s get into the nitty gritty of why.
HIM & HER TIPS OF THE WEEK
( 8:00 ): HIM TIP: if you’re trying to be an early riser move your alarm AWAY from your bed.
( 10:15 ): HER TIP: Cami, from Shop C Dahl & TSC Secret Facebook recommended, The Little Book of Skincare. It’s something everyone should read.
( 14:30 ): Today we’re joined by Mary Kate McGrath who has over a decade of experience in print publishing before joining PureWow to pursue online media. Mary Kate is someone you’d want to get rosé with on a Sunday.
DISCUSSION QUESTIONS WITH MARY KATE
( 15:30 ): Lauryn asks: “Tell us how PureWow came about.”
( 20:35 ): Michael asks: “How difficult was it to capture a readership?”
( 22:05 ): Lauryn asks: “How have you guys had to evolve your strategy on Instagram from when you started to now?”
( 25:50 ): Lauryn asks: “How can a user that’s an influencer get their Instagram seen more?”
( 28:45 ): Lauryn asks: “What about with Snapchat & Twitter?”
( 33:20 ): Lauryn asks: “What does content creation look like on a day-to-day basis for PureWow?”
( 34:35 ): Michael asks: “How do you decide what gets through and what get’s chopped?”
( 38:50 ): Michael asks: “Give us the details on your Gary Vee story.”
( 42:35 ): Lauryn asks: “Tell us some books & resources you recommend.”
( 49:50 ): Michael asks: “What’s your advice for managing big teams & how do you grow when in a big team?”
( 55:50 ): Lauryn asks: “What are some tips for becoming more self-aware?”
( 59:40 ): Lauryn asks: “What’s your number one tip for aspiring business women or men?”
Mary Kate’s Inspiration
+ Acupuncture ( Shelly Goldstein )
+ Schedule time for yourself
( more details )
If you rate the podcast & send a screenshot of your review to [email protected] you’ll get my 5 secret beauty tips!
If you have a question for us or want to request a guest, comment on our Instagrams ( @theskinnyconfidential & @michaelbosstick ) or ask us in TSC Him & Her Podcast Facebook group. Thank you for your attention and support!
+ find more PureWow: Facebook | Instagram | Website | Mary Kate IG
++ mentioned in this episode: Burlap & Crystal | Family Dynamics | Pumpkin Roll
+++ this episode is brought to you by Fab Fit Fun. Enter the code SKINNY for $10 off your first box at FabFitFun.