#71: YOUTUBE STRATEGY - Sean Cannell, Building a YouTube Channel, Creating Video Content, Making a living using online Video

The Skinny Confidential Him & Her Podcast#71: YOUTUBE STRATEGY


( 4:15 ): Welcome back guys! We want to get right into the show this week because we went to the expert of video. No matter what space you’re in, video is important. The problem with video is most people don’t execute properly. We’re going to go over EXACTLY what to do.

( 7:10 ): Last week I spoke at Simply LA where we talked with top people in the industry about makeup and beauty trends.

( 8:45 ): We ate at Bouchain and had a little run in with Justin Bieber. No joke.

( 15:30 ): Let’s introduce Sean Cannell!


( 16:05: ): Lauryn asks: “Tell us all about yourself.”

( 16:45 ): Lauryn asks: “Back us up 15 years ago.”

( 18:50 ): Michael asks: “How did you learn all of this?”

( 19:50 ): Lauryn asks: “How has YouTube evolved since you’ve been on it?”

( 21:45 ): Michael asks: “What advice would you give someone who is just starting out?”

( 23:45 ): Michael asks: “Let’s talk about niching down on YouTube.”

( 26:00 ): Michael asks: “What have you done to break down the niches on your channel?”

( 30:30): Michael asks: “If you were starting all over from scratch on a budget what would you do?”

( 35:50 ): Lauryn asks: “How can businesses break into the YouTube culture?”

( 40:30 ): Lauryn asks: “Do you think every single brand and business should find an angle for YouTube?”

( 42:15 ): Michael asks: “What are some absolutely necessary pieces of equipment?

( 43:25 ): Lauryn asks: “How do you get the best light with your smart phone?”

( 45:30 ): Michael asks: “What is a waste of equipment?” 

( 47:20 ): Lauryn asks: “What should you wear on camera?”

( 49:45 ): Michael asks: “What is the best way to grow your audience?” 

( 58:20 ): Michael asks: “What are some big mistakes people make?”


( 1:09:00 ): “Tips for recording at home, especially in a small space?

( 1:12:00 ): “What’s the one piece of equipment you should splurge on?”

( 1:14:30 ): “What do you recommend for lighting?”

( 1:18:05 ): “Give us an example of someone who has just done it right.”

( 1:20:00 ): “How do you suggest people use Facebook LIVE & Instagram LIVE?”


+ read The Rising Billions by Peter Diamandis.

YouTube Checklist & what lighting to use videos.

Sean’s YouTube Channels – Video Influencers – weekly tips & interviews for helping build your influence, income and impact with online video & Youtube. Also contains information for the best tools and tips for building for channel. You can watch Michael & I on Video Influencers: HERE.

+ tools: Iphone Mic | Canon 7D | Canon 5D | Canon G7X | Canon RX100

If you rate the podcast & send a screenshot of your review to asklauryn@theskinnyconfidential.com you’ll get my 5 secret beauty tips!

If you have a question for us or want to request a guest, comment on our Instagrams ( @theskinnyconfidential & @michaelbosstick ) or ask us in TSC Him & Her Podcast Facebook group. Thank you for your attention and support!

+ find more Sean: Instagram | Learn Youtube Today | Twitter

++ mentioned in this episode:  | Crush It | Essentialism

+++ This episode was brought to you by Canna-Pet. Made with CBD and fully legal, there is no THC so your pet won’t get high. Canna-Pet is healthy & clean for your furry friends. Use promo code ‘Pixy’ for 50% off.