#395- Erika Nardini - Erika Nardini - CEO Of Barstool Sports On How To Be True To Yourself, The Future Of Creators & New Media & What It Takes To Stand Out

The Skinny Confidential Him & Her Podcast#395- Erika Nardini


( 0:55 ): Welcome back to TSC HIM & HER Show. #395: On today’s episode we are joined by Erika Nardini. Erika is the CEO of the wildly popular brand and business, Barstool Sports. Today Erika joins the show to discuss how being true to yourself and your brand is the ultimate unlock for success. We also discuss the landscape for creators and the future of new media and what it takes to stand out.


( 5:57 ): Michael says, “For people that are unfamiliar with you, how do you start by introducing you at this point?”

( 7:57 ): Michael asks, “At the core, would you describe yourself as a marketer?”

( 9:15 ): Lauryn asks, “Why do you think that you’re always on the pulse?”

( 11:53 ): Lauryn says, “I want to know what it looked like when you guys built the team.”

( 14:27 ): Michael asks, “Going back to 2016–and I have some context of this because of Betsy, our mutual friend—what initially was the calling to Barstool?”

( 15:56 ): Michael asks, “What do you think the elements were that you brought to the table that weren’t there before?”

( 20:07 ): Lauryn says, “What you guys did with Call Her Daddy is like crazy. I mean it’s so cool how you did that whole deal. I would love for you to speak more on that—mainly what happened before Call Her Daddy existed.”

( 22:30 ): Lauryn asks, “And so did you guys end up structuring the deal with Spotify?”

( 25:33 ): Michael asks, “Coming from all these different backgrounds, now running something like Barstool, but also coming from I guess more mainstream, traditional media companies—what do you think those mainstream companies are doing wrong?”

( 30:06 ): Lauryn asks, “What are some pillars or mission statements that you guys like live by to really cultivate that community?”

( 37:25 ): Lauryn asks, “What advice do you have for people that want to disrupt an industry?”

( 40:16 ): Lauryn asks, “When you and Dave go out to a restaurant and you’re having drinks, do people come up to you guys all the time?”

( 44:14 ): Lauryn asks, “Where is the best pizza in New York?”

( 45:19 ): Michael asks, “When you’re talking to young entrepreneurs—and they start to get that pushback—what do you tell them?”

( 47:27 ): Lauryn says, “I would love to know, selfishly, how you set up your morning routine.”

( 50:23 ): Lauryn asks, “What is a day in your life of what you’re doing work wise?”

( 51:29 ): Michael asks, “What do you think the traits are that make you an effective CEO?”

( 58:28 ): Lauryn asks, “Who do you think is doing it right right now?”

( 1:00:29 ): Lauryn asks, “What about podcasting? What do you think about the space podcasting?”

( 1:06:05 ): Lauryn says, “I would love for you to leave the audience with a book, a podcast, Netflix series, maybe social media accounts.”

( 1:08:23 ): Lauryn says, “If someone were to start with your podcast, what’s the episode that you would tell them to start with?”

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