#215- Rumi Neely, founder of Are You Am I - On Being A Pioneer As One Of The First Influencers & Launching One Of The First Owned & Operated Influencer Brands
This week on THE SKINNY CONFIDENTIAL HIM & HER PODCAST…
( 0:55 ): Welcome back to TSC HIM & HER Show. #215: Rumi Neely was one of the first creators to recognize the power of blogging and social media. In 2008 she launched a blog called Fashion Toast and quickly became an authority in the world of fashion. She was a pioneer in what is now called the influencer industry and was one of the first influencers to recognize the power of launching her own brand off the online platform she built. On this episode we dive into her story and how new creators can create their own.
DISCUSSION QUESTIONS WITH RUMI
( 15:10 ): Michael asks, “Okay take us way back to 2008. You’re inspired by the Scandinavian bloggers, but I’m sure there’s more than that.”
( 17:16 ): Lauryn asks, “So your boyfriend starts taking your photos?”
( 19:51 ): Michael asks, “What was the goal back then?”
( 24:40 ): Lauryn asks, “When you launched your line was it something that got popular overnight?
( 25:57 ): Michael asks, “For someone who calls themself an influencer now, and is making the transition from ‘Okay brands are paying me to showcase their products,’ now I have an idea in my head and I want to create my own line; can you talk about what that transition looked like?”
( 32:22 ): Lauryn asks, “Do you batch your content that you shoot?”
( 36:47 ): Michael asks, “If you were starting right now, is there something you would say to you at 18?”
( 41:10 ): Lauryn asks, “So who’s your top celebrity customer?”
( 48:59 ): Michael asks, “What’s your morning routine?”
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Lauryn & Michael
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