#116: TERO ISOKUPPILA - Creating Your Own Category, Functional Mushrooms, Essentials To E-Commerce, Success, Failure, & How To Heal Your Skin With Food
This week on THE SKINNY CONFIDENTIAL HIM & HER PODCAST…
( 1:40 ): Welcome back to TSC HIM & HER Show. This week we are joined by Tero Isokuppila, founder of Four Sigmatic. Today we’re discussing the benefits of functional mushrooms, how to heal your skin with food and much more.
( 2:30 ): We’re back from Cabo and have to share Michael’s nightmare travel situation. It was wonderful to take a break from social media, the computer, e-mail.
HIM & HER TIPS OF THE WEEK
( 10:20 ): HIM TIP:Customer feedback and reviews for your business. Plus how that relates to feedback in your personal life.
( 12:45 ): HER TIP: Evolve as a creator. When building a brand it’s important to keep your brand fresh. Here are some tips for how I switched up my feed during my Cabo trip.
( 16:10 ): Tero is the founder of Four Sigmatic, a company that specializes in superfoods, medicinal mushrooms and adaptogenic herbs. He grew up in Finland & is making mushrooms accessible to everyone.
DISCUSSION QUESTIONS WITH TERO
( 16:50): Michael asks: “Tell us about your childhood.”
( 16:35 ): Lauryn asks: “How did you know when you discovered this mushroom it would have healing properties?”
( 19:50 ): Michael asks: “Why mushrooms & how do you figure out which mushrooms?”
( 20:55 ): Lauryn asks: “Are ‘shrooms’ in this category?”
( 22:30 ): Michael asks: “Where should someone start with mushrooms?”
( 26:40 ): Lauryn asks: “What product should people start with?”
( 27:30 ): Michael asks: “How did you start the business?”
( 29:25 ): Michael asks: “What were some of the resources you used in the beginning?”
( 30:55 ): Lauryn asks: “How do you build the right team?”
( 31:45 ): Michael asks: “How did you define a new category?”
( 37:15 ): Lauryn asks: “What is essential for an e-commerce brand?”
( 39:10 ): Lauryn asks: “How have you utilized podcasting?”
( 43:35 ): Michael asks: “What platform did you start selling with?”
( 45:55 ): Michael asks: “What are some mistakes you see with e-com?”
( 48:20 ): Lauryn asks: “Explain your WHY for your all free store.”
( 51:45 ): Lauryn asks: “How do you run your social media?”
( 53:20 ): Michael asks: “What keeps you motivated now as an entrepreneur?”
( 56:05 ): Lauryn asks: “What is a mistake you made and learned from?”
( 59:10 ): Michael asks: “How do you deal with setbacks?”
( 1:00:45 ): Lauryn asks: “How would you define a failure?”
( 1:01:45 ): Lauryn asks: “Can you elaborate on fighting a negative with a positive?”
( 1:05:25 ): Michael asks: “How do you handle negative feedback?”
( 1:06:40 ): Michael asks: “How do you define success now?”
( 1:09:30 ): Michael asks: “What is a resource you recommend?”
( 1:12:40 ): Michael asks: “If someone is new to Four Sigmatic where should they start?”
FOUR SIGMATIC: WHERE TO START
coffee with lion’s mane – energy
turmeric latte – skin
chai latte – gut health
hot cacao – sleep
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3 STEPS TO EAT FOR BEAUTY
use spices ( cinnamon, ginger, turmeric, cardamon )
purifies your body ( shiitake mushrooms, reishi, milk thistle, dandelion leaves )
black foods for the skin ( chaga, cacao – olives, coffee, black sesame, charcoal )
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