Bloating and digestive issues are some of the most common chronic symptoms that people often dismiss. Because they’re frequently blamed on overeating, hormonal cycles, or other minor issues that tend to pass, it’s easy to brush them off as no big deal. However, chronic GI problems are more than an inconvenience you “tough out.” It can be a sign of a real problem.
That’s what led us to Arrae, a wellness brand creating supplements that target specific health concerns. Their standout product? The Bloat supplement, designed to relieve and even reverse chronic digestive discomfort. We tried it, we love it, and naturally, we wanted to know more about the brains behind the operation.
To get a deeper look into Arrae’s incredible mission, philosophy, and community, Lauryn and Michael sat down with founders Siff Haider and Nish Samantray on the Him & Her Show. They’re a powerhouse entrepreneurial couple building something truly special, and we’re excited to share their story with you.
Meet Arrae Founders: Siff Haider and Nish Samantray
What Is Arrae?
Arrae is a modern wellness brand that creates targeted supplement blends for common everyday concerns. Think: bloating, constipation, heartburn, stress, sleep issues, and weight management. Plus, each product is carefully formulated, grounded in research, and crafted with a clear purpose. Beyond the science, Arrae emphasizes aesthetic, approachable packaging to make the healing process feel less clinical and more enjoyable. Founder Siff Haider even describes the products as “sexy solutions for unsexy problems.”
Here are some of Arrae’s targeted supplements:
- Bloat: Relieves bloating and abdominal pain
- Constipation: Promotes regular bowel movements
- Tribiotic: Supports skin, vaginal, and gut health
- Sleep: Improves sleep quality without melatonin
- Calm: Reduces stress and anxiety
- Heartburn: Eliminates heartburn and acid reflux
- Tone: Promotes toned body composition
- MB-1: Provides natural, healthy weight management
Who Is Siff Haider?
Siff Haider is the co-founder and CEO of the wellness brand Arrae. Originally from Bangladesh, she grew up near Toronto and earned her undergraduate degree from the University of Toronto. Once graduating from UOFT, she continued her studies at Condè Nast College in London, earning The Vogue Certificate in the field of fashion.
Then, inspired by her experience with chronic illness and a growing interest in holistic medicine, she founded Arrae in 2020. She learned a ton through the guidance of naturopathic and functional medicine experts from all over the world.
Today, Siff runs Arrae alongside her husband and co-founder, Nish Samantray. She also hosts the popular entrepreneurial podcast, The Dream Bigger Podcast.
Who Is Nish Samantray?
Nish Samantray is the other co-founder and CEO of Arrae. Before teaming up with his wife on her entrepreneurial journey, he worked as a technical product manager at companies like Scotiabank, Freshii, and Paytm.
While Siff led the charge on brand, product, and community, Nish focused on operations, logistics, finance, and growth strategy. He doesn’t co-host The Dream Bigger Podcast, but he’s made several guest appearances. It’s safe to say that he plays a big role behind the scenes, too.
How Did Siff Haider and Nish Samantray Start Arrae?
Turned to Holistic Wellness After Facing Chronic Illness
In her early 20s, Siff dealt with a chronic illness that left her frustrated and exhausted. She had a persistent cough so severe that it eventually led to a fractured rib. After growing tired of ineffective conventional medical solutions, she turned to holistic solutions that actually worked. Finally, she was able to heal and feel like herself again!
Combined Their Strengths to Create Targeted, Natural Supplements
That experience deeply inspired Siff. She started thinking about how skincare is often results-driven and targeted to specific concerns and wondered why supplements couldn’t be approached the same way. Why not make it easier for people to find natural, effective solutions for everyday struggles?
To bring that vision to life, she teamed up with her now-husband, Nish. The couple combined their skills and expertise to become the powerhouse that would, eventually, become Arrae. They sourced the best holistic practitioners and naturopathic doctors around to formulate supplements made with thoughtful, natural ingredients designed to deliver real, measurable results.
Personally Funded and Launched Arrae in March 2020
In March 2020, the two officially launched Arrae, using their wedding savings to fund the business. Instead of a big celebration, they chose to invest in their future.
Even though it was the height of the COVID pandemic, their products filled a real need—natural supplements and real results. Additionally, their authentic, community-driven approach to marketing helped them grow Arrae into a $1 million brand in under a year. Despite all odds, Arrae was a huge success!
Grew Their Targeted Supplement Line
When Arrae first launched, they started with just two products: Bloat and Calm. In the beginning, Siff and Nish were packing and shipping everything themselves from their home, hustling from day one to build something meaningful.
Initially, these products aimed to support healthy digestion and stress management—two major issues women face every day. Staying true to their mission, Arrae chose to skip conventional medicine and focus on research-backed natural ingredients.
- Bloat is formulated to support healthy digestion with ingredients like pineapple-derived digestive enzymes, ginger root, lemon balm, dandelion root extract, peppermint leaf, and slippery elm bark.
- Calm blends L-theanine, magnesium, inositol, and passionflower to promote relaxation without drowsiness.
Since then, Arrae has grown to offer over a dozen targeted supplements. One of the most popular is MB-1, often called their “faux-zempic.” It’s a natural formula focused on reducing body fat and maintaining a healthy weight, featuring vitamin B6, African mango seed, green tea extract, Bifidobacterium lactis B420, and chromium picolinate.
And there’s more to come. Whenever Siff and Nish see a need, they tap into their passion, platform, and community to create solutions that truly work.
Built Long-Term Influencer Partnerships for Authentic Marketing
The success of Arrae comes down to two key things:
- A high-quality product line that fills a real gap in the wellness space.
- A modern, authentic marketing strategy that skipped the traditional playbook.
Instead of pouring money into ads or lining shelves at supplement stores, they went straight to the people who mattered—influencers. They sent thoughtful PR packages with handwritten notes, personal Polaroids, and gifts to creators already trusted in the wellness space. The result? Tons of attention, completely organic buzz, and explosive growth within just a few months.
You can hear more about their unique and effective strategy for business success in the Arrae founders podcast with TSC. They get into all the details of their entrepreneurial journey!
Maintained a Customer-First Approach to Growth and Fulfillment
Rather than relying on flashy sales tactics or trendy growth hacks, Siff and Nish focused on building trust. They leaned into personal touches, engaged directly with their community, welcomed feedback, and stayed consistently authentic, reliable, and responsive. That commitment to real connection is what sets Arrae apart and keeps customers coming back, time and time again.
Used The Dream Bigger Podcast to Inspire and Empower Female Entrepreneurs
Siff doesn’t gatekeep. She genuinely wants everyone to have the tools they need to reach their entrepreneurial goals and build something meaningful. That is exactly why she hosts The Dream Bigger Podcast! In this weekly show, Siff interviews brand owners, creative leaders, and thought influencers to inspire listeners to dream big and take action.
New episodes drop every Tuesday, making it the perfect listen between Him & Her Show releases on Mondays and Thursdays. If you are craving more mindset, business, and wellness inspiration, definitely add Siff’s podcast to your queue!
Where to Buy Arrae Bloat Supplement
- Arrae
- Amazon
- Walmart
- Vitamin Shoppe
- GNC
- Erewhon
- Pietra
- Revolve
- Arrowroot Apothecary & Wellness
- Coop & Spree
- Fix Wellness & Beauty
- Gee Beauty
- Sage + Sound
Siff and Nish created the supplement brand we’ve all been waiting for.
You can eat all the best foods to get rid of bloating, restrict your diet, and play the guessing game with digestion. But who wants to do that? Plus, without the right supplements to support digestive balance, relief still may be out of reach. That’s why what Siff and Nish did is so groundbreaking—they didn’t want to build a typical supplement company.
Instead, they wanted to create something real, trustworthy, and effective. And their journey shows that personal experience combined with dedication and authenticity can create a brand that truly meets people’s needs. Arrae is not just about products; it is about empowering a community to take control of their health with natural, thoughtful solutions.
With every formula and every interaction, they prove that wellness can be approachable, intentional, and even enjoyable. If you’re looking for a thoughtful and conscious brand that will support your health journey, Arrae is a great option.
If you loved this episode of the Him & Her Show, tune into these episodes next:
- The Truth About Supplements: Misleading Claims & What You Must Look Out For Ft. Dr. Nima Alamdari & Katerina Schneider of Ritual
- How to Regulate Stress, Manage Inflammation, & Supplements for Missing Nutrients Ft. Alex Tarnava, Inventor & Entrepreneur
- Nicole Trunfio: The Supermodel Behind BUMPSUIT, Empowering Women To Love Their Pregnancy Bodies, & How To Feel Confident At Every Stage